Bombay Sapphire released its second product in its Flavour Expressions series recently. Aptly named Bombay Citron Pressé, the drink is inspired by classic gin cocktails but with its own unique twist.
“Inspired by the classic Tom Collins cocktail, Bombay Citron Pressé is a totally natural, irresistibly refreshing expression of the iconic brand’s signature London Dry Gin married with a 100% natural lemon infusion. In perfectly balancing zesty citrus notes of fresh, green lemon with the vibrant juniper notes of Bombay gin, it brings refreshing effervescence to the moment of enjoyment.”
Bombay Sapphire continued its partnership with Knockout, a London-based independent branding agency, to create the packaging design for Bombay Citron Pressé.
The branding agency used frosted glass, which steers the attention of customers to the natural flavor and color of the product. Furthermore, the illustration of Mediterranean lemons highlights the use of fresh fruit juice in the cocktail.
Dominic Burke, Founder and Creative Director at Knockout, mentions the following:
“Our design for Bombay Citron Pressé emphasizes quality, particularly in regards to the naturalness of its flavor, challenging the assumptions that all flavored gins are overly sweet and artificially colored. Whilst the details reflect freshness and bring brightness to the foreground, it is still anchored in Bombay Sapphire’s renowned expertise as the producer of the world’s leading premium gin.”
“With a design that is both vibrant and elegant, Bombay Citron Pressé is a beautiful new addition to Bombay Sapphire’s ‘Flavor Expressions’ range. As our long-standing partners, Knockout brings keen understanding of the brand and are able to support our strategy that aims to satisfy consumer needs today whilst anticipating their needs tomorrow with exciting new expressions that stand out with striking design,” said Adam Heims, Global Brand Director, Bombay Sapphire at Bacardi.