Born Majesty is a new skincare company that focuses mainly on younger audiences “but without alienating women of older ages.” The company urges women to embrace their feminine energy without any discrimination. The brand name, Born Majesty, symbolizes the importance of the divine feminine in all aspects of life.
“We were asked to brand a new skincare company from the ground up, including strategy, naming and packaging design. The client’s main requirement: we want our brand to communicate youth and ease of use, addressing mainly to young audiences but without alienating women of older ages.
The brand is the message! Born Majesty® was created out of love for skin care and the urge to inspire women of all ages to embrace their feminine power, regardless of age, race, size, sexual preference or any other discrimination.”
Born Majesty approached AGd_Studio, an Athens-based branding agency, to create packaging illustrations that would communicate the brand’s feminine attributes. The branding agency used pink as the primary shade to highlight feminine power. The black typography beautifully complements the primary color and enhances the brand’s shelf value.
“The color pink is considered a feminine definition stereotype so we decided to turn this viewpoint around, adopting it unapologetically as the primary color of the brand’s palette in an earthy tone, paired with black lettering to create a bold statement. A love letter to all women.
Born Majesty® offers a complete line of sustainable and cruelty-free skin care products that respect and embrace everybody. Fragrant and exhilarating, designed to make you look & feel majestic!”