Wouldn’t it be nice if mommas could satisfy their coffee cravings anytime they wanted? Not only do Milksta products allow mothers to meet their coffee needs, but they also work as a breastfeeding supplement.
“The Client: Milksta is a coffee brand that allows mommas to satisfy their coffee cravings and, at the same time, improve their milk production.
The Keywords: Soft, Vibrant, Timeless, Meaningful, Natural, Bold, Friendly
The Solution: Our initial goal was to create minimal, soft and bold logo, but we came up with an emblem, which will be memorable and associative. The inspiration for the emblem was taken from the milk drop and a heart shape for mothers’ love, proved by what they go through for sake of their babies.”
Milksta teamed up with MarkaWorks, an Antalya-based award-winning branding agency, to create packaging designs that would symbolize a mother’s love and care. Inspired by the sacrifices mothers make, the branding agency created these attractive packaging designs. MarkaWorks created three packaging designs that visually highlight the different flavors. The heart-shaped emblem symbolizes a mother’s love, while the soft color palettes portray her care and affection.
“We got inspired by all the sacrifices mothers have to make, and came up with a palette full of soft and vibrant pastel colors. The most loved color by viewers in this palette has become purple, as it has the biggest association with love, softness, and care.
We have created 3 packaging designs for different flavors. Each of the designs includes an ingredient illustration as their background pattern. For the label we selected the part of the emblem, which is a heart shape with a simple layout, which simply and comprehensively describes the purpose, flavour, and weight. The sachet design was also made colorfully and simply.”