Designed by: PepsiCo Design & Innovation
Country: United States

Bronuts

Updated on January 1st, 2016  |  
1 Minute Read

lovely-package-bronuts-1

Designed by One Plus One Design | Country: Canada

“Concept: a location in the Exchange District in Winnipeg, Canada, means a wide cross section of clientele. This includes young professionals, corporate offices, and college students, all from a multitude of different industries. With a bold name, the brand needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.

Solution: a simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.”

lovely-package-bronuts-6 lovely-package-bronuts-5 lovely-package-bronuts-2 lovely-package-bronuts-3 lovely-package-bronuts-8 lovely-package-bronuts-7 lovely-package-bronuts-9

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Designed by: PepsiCo Design & Innovation
Country: United States

Bronuts

1 Minute Read
lovely-package-bronuts-1

lovely-package-bronuts-1

Designed by One Plus One Design | Country: Canada

“Concept: a location in the Exchange District in Winnipeg, Canada, means a wide cross section of clientele. This includes young professionals, corporate offices, and college students, all from a multitude of different industries. With a bold name, the brand needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.

Solution: a simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.”

lovely-package-bronuts-6 lovely-package-bronuts-5 lovely-package-bronuts-2 lovely-package-bronuts-3 lovely-package-bronuts-8 lovely-package-bronuts-7 lovely-package-bronuts-9

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