Designed by: PepsiCo Design & Innovation
Country: United States

Brouwerij ‘t Ij IPA

Updated on July 11th, 2012  |  
1 Minute Read

Brouwerij ‘t Ij IPA

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”

Brouwerij ‘t Ij IPA

Brouwerij ‘t Ij IPA

Brouwerij ‘t Ij IPA

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Designed by: PepsiCo Design & Innovation
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Brouwerij ‘t Ij IPA

1 Minute Read
lovely-package-brouwerij-ipa1

Brouwerij ‘t Ij IPA

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”

Brouwerij ‘t Ij IPA

Brouwerij ‘t Ij IPA

Brouwerij ‘t Ij IPA

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