Designed by: PepsiCo Design & Innovation
Country: United States

Candy King

Updated on February 12th, 2010  |  
1 Minute Read

Candy King

Designed by BVD | Country: Sweden

“The new corporate identity was required to appeal to adults and children, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market.

BVD created the “Candyking’s kingdom”, from which all communication would emanate. The king himself was given a more contemporary appearance and a friendlier personality. The colours communicate joy and variety.”

Candy King

Candy King

Candy King

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Candy King

1 Minute Read
candyking1

Candy King

Designed by BVD | Country: Sweden

“The new corporate identity was required to appeal to adults and children, and to be simple, unique and strong enough to establish the brand as a category leader in an otherwise “unbranded” sector. Candyking was also looking to launch in an international market.

BVD created the “Candyking’s kingdom”, from which all communication would emanate. The king himself was given a more contemporary appearance and a friendlier personality. The colours communicate joy and variety.”

Candy King

Candy King

Candy King

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