Designed by: PepsiCo Design & Innovation
Country: United States

Canteen Tequila

Updated on February 28th, 2012  |  
1 Minute Read

Canteen Tequila

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

Canteen Tequila

Canteen Tequila

Canteen Tequila

Popular designs

XXXX Summer Bright Lager

Designed by Di Donato | Country: Australia “The XXXX Summer Bright Lager brand evolved from an innovation program designed to establish a

Double 8 Dairy Gelato

Designed by Cult Partners | Country: United States “Water buffalo milk might seem like an esoteric ingredient to most, but in fact

Joints Brand

Designed by Base | Country: United States “Base ‘lights up’ pot-ential through creative reuse. Base, an award-winning international design firm, announces that

Designed by: PepsiCo Design & Innovation
Country: United States

Canteen Tequila

1 Minute Read
lovely-package-canteen-tequila1

Canteen Tequila

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

Canteen Tequila

Canteen Tequila

Canteen Tequila

Previous
Next