Located close to Zaragoza city in Spain, Cariñena is known for its wines. Grandes Vinos, a cellar in Cariñena, is known for Corona de Aragón, a top-selling wine of the company. The marketing team at Grandes Vinos collaborated with Magic Mirror Design to change the brand name and the packaging.
The new name, CDA, with its ultra-cool packaging, looks modern and sophisticated.
“The previous design looked more classic and obsolete both in typography and illustration. My job was to make a new design more updated, and for a much wider range of consumers, but capturing and reflecting the essence of the storytelling.”
The packaging design was based on the following idea:
“Many were who claimed the Crown of Aragon, some of them succeeded, and a few specially stood out.”
Moving away from the traditional design and obsolete typography, the brand now followed a new design concept to cater to modern consumers.
“The design is meant to be minimal and elegant, playing with a main color for each wine and telling the story in a simple glance.
Although the product talks about history and kings, the chosen fonts are san serif to make the design more modern, minimal and easy to read in the shelf, so we combine history and modernity at the same time.”