Designed by: PepsiCo Design & Innovation
Country: United States

Changing Lanes Wine

Updated on October 7th, 2008  |  
1 Minute Read

Changing Lanes Wine

“Changing Lanes is the collaboration of two wine makers, Justin Lane and Mark Lane, who, by sheer coincidence, share the same last name. The wine is unique as it uses grapes from both McLaren Vale (South Australia) and Margaret River (Western Australia), representing the respective home regions of the two wine makers. Combining grapes from these two regions in the one wine was something of a first: a unique wine that needed unique packaging. Mash’s solution: Changing Lanes, a lenticular animated label. When viewing the label at different angles the face in the photo changes from Mark Lane (Lane 1) to Justin Lane (Lane 2). The label imagery tells the story behind the brand.”

Popular designs

Leisure Spanish Olives

Designed by Mayday | Country: United Kingdom By adding the simple illustration of horns to the olive visual, Mayday makes a clear

Snow Aftershave

Designed by Courtney van Beek | Country: New Zealand Thanks to Massey University, Wellington, New Zealand student Courtney van Beek for sending

BYOT

Designed by Sanctuary T | Country: United States “Drink tea when you want it and where you want it. Packaged in a

Designed by: PepsiCo Design & Innovation
Country: United States

Changing Lanes Wine

1 Minute Read
changinglanes

Changing Lanes Wine

“Changing Lanes is the collaboration of two wine makers, Justin Lane and Mark Lane, who, by sheer coincidence, share the same last name. The wine is unique as it uses grapes from both McLaren Vale (South Australia) and Margaret River (Western Australia), representing the respective home regions of the two wine makers. Combining grapes from these two regions in the one wine was something of a first: a unique wine that needed unique packaging. Mash’s solution: Changing Lanes, a lenticular animated label. When viewing the label at different angles the face in the photo changes from Mark Lane (Lane 1) to Justin Lane (Lane 2). The label imagery tells the story behind the brand.”

Previous
Next