Designed by Interbrand | Country: United Kingdom

“Interbrand has refreshed Churchill Wines identity and redesigned the packaging across all its port and wine ranges. The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups. A brief was developed to refresh the brand by addressing its three core values of purity, passion and patience, according to Sara Faulkner, Senior Designer at Interbrand. The new packaging for the Portuguese-based wine group is said to reflect the environment in which it is produced. We went to the Douro Valley, which inspired the photographs and illustrations on the packaging.”