German immigrants Jacob Schueler and Adolph Coors brought a unique recipe for a beer from William Sihan, an American settler from Czechia. After buying the Pilsner-style beer recipe, the two immigrants established a brewery in Golden, Colorado, in 1873. Coors bought the beer company from his partner, Jacob, in 1880 and became its sole owner.
“Born in Golden, Colorado, Coors Banquet has stubbornly refused to compromise since 1873. The Banquet Beer continues to be brewed in the largest single-site brewery in the world using only 100% Rocky Mountain water.”
Coors partnered with the San Francisco-based creative agency, Landor&Fitch, to create the branding and packaging design of the commemorative cans, celebrating the company’s rich past. The creative agency spent days looking into the archives of the company to handpick the best designs suitable to create the packaging of the Coors Banquet.
“The Coors Banquet brand is built upon the legends of its timeless western spirit, from miner banquets to its high quality ingredients. We celebrate the Banquet Beer’s rich heritage with the release of four commemorative can designs selected from the brewery archive. The cans represent the 1930s to 1980s, and are a testament that Coors Banquet is Golden Forever.”