Designed by: PepsiCo Design & Innovation
Country: United States

Crabtree & Evelyn 2012 Christmas Gift Collection

Updated on February 9th, 2013  |  
1 Minute Read

Crabtree & Evelyn 2012 Christmas Gift Collection

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection.

The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel®  and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).

The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life – “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”.

Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”

Crabtree & Evelyn 2012 Christmas Gift Collection

Crabtree & Evelyn 2012 Christmas Gift Collection

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Crabtree & Evelyn 2012 Christmas Gift Collection

1 Minute Read
lovely-package-crabtree-and-evelyn-1

Crabtree & Evelyn 2012 Christmas Gift Collection

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection.

The Christmas Gift Collection comprises of both a Home Fragrance range in two scents: Noel®  and Winter Garden™ (including candle, diffuser and room spray) and a Personal Care range (including shimmering body mist and shimmer lip gloss).

The designs move away from the traditional to offer a new and original take on festive fragrance, telling stories through illustration that bring each fragrance to life – “weaving around fresh balsams and rich persimmons, the arctic fox and nimble deer breathes life into sleeping citrus trees awakening a heady burst of sharp scent”.

Sarah Butler, Deputy Creative Director at Pearlfisher said, “We devised a story for each fragrance and used bespoke illustrations, rich, contrasting colours and nature motifs to bring it to life and take the consumer into a magical and festive world, moving from the traditional and coded to a more contemporary, imaginative and inspirational expression of Christmas.”

Crabtree & Evelyn 2012 Christmas Gift Collection

Crabtree & Evelyn 2012 Christmas Gift Collection

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