The Credaro family runs one of the oldest wineries in Margaret River. The family-run winery began in 1922 when the great Grandfather planted the first Fragola cuttings. Kinship celebrates the partnership of two brothers who traveled from Italy to start a new life.
“One family with strong ties to two countries bound by a pioneering spirit and the strength of familial loyalty. The range celebrates the kinship of the two brothers that came from Italy to find a new life, and the kinship of all the fathers, mothers, sons and daughters that have worked together to build their legacy since then.”
Credaro partnered with Harcus Design, a Sydney-based branding agency, to create packaging labels that celebrate the partnership of two brothers and the generations of hard work put in by the family. The decorative packaging highlights the origins and the strength of the Credaro family.
“This range of wines was named ‘Kinship’ which enabled us to tell one of Credaro’s key origin stories.
The labels work on two levels. From a distance on a shelf the key branding is prominent, and when up close, the imagery and embossed foil detailing emerge. The narrative was extended with nautical flags flying at cellar doors and draped at point of sale.”