Designed by Jill Brown & Brian Paschke | Country: Canada

“Inspired by compressed emergency clothing found in Japan; these sugar cube-sized objects expand into full-size cleaning cloths when placed in water. To emphasize this miniaturization, the cubes are packed into little boxes approximately the size of an ordinary dish sponge.

Each box is assigned with a colour depending on its quantity for easy identification. The white cube graphic that wraps around the box clearly conveys actual size of the product. Minimal type and use of info-graphics makes this product internationally friendly.”