Designed by: PepsiCo Design & Innovation
Country: United States

Cup4Cup

Updated on November 19th, 2011  |  
1 Minute Read

Cup4Cup

Designed by Level | Country: United States

“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.

C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.

The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”

Popular designs

Student Work – Cory Angen

Designed by Cory Angen | Country: United States “Packaging for a new lighting company, Helios Lighting Products. Helios features recycled packaging with

Paraje de los Bancales

Designed by Javier Garduño | Country: Spain “Paraje de los Bancales is the first wine of Bodegas Pastrana within the DO Arribes

Love Saves the Day

Designed by 999 Design | Country: United Kingdom “Established almost 10 years ago, Love Saves the Day has become an integral part

Designed by: PepsiCo Design & Innovation
Country: United States

Cup4Cup

1 Minute Read
lovely-package-c4c

Cup4Cup

Designed by Level | Country: United States

“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.

C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.

The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”

Previous
Next