Designed by: PepsiCo Design & Innovation
Country: United States

Cup4Cup

Updated on November 19th, 2011  |  
1 Minute Read

Cup4Cup

Designed by Level | Country: United States

“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.

C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.

The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”

Popular designs

Lobo Apple Cider

Designed by Mash | Country: Australia “Lobo, Spanish for wolf and a cloudy apple cider from the Adelaide Hills. Mash re-designed the

Foods Cross

Designed by mousegraphics | Country: Greece “The briefing (in brief): “We would like to enter the market with our top quality product. We need brand

The New Kraft Mac & Cheese Box Will Make You Smile

“There is a familiar, crave-able, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world, and our new look is a reflection of what our brand means to our consumers,” Lee, Kraft Mac & Cheese brand manager.

Designed by: PepsiCo Design & Innovation
Country: United States

Cup4Cup

1 Minute Read
lovely-package-c4c

Cup4Cup

Designed by Level | Country: United States

“C4C, an abbreviation of common cooking measurements — or “Cup4Cup”—is a complete multi-purpose, gluten-free flour blend that can replace all-purpose flour cup for cup in most recipes.

C4C is a collaborative effort between French Laundry chef/owner Thomas Keller and French Laundry research/development chef Lena Kwak. Kwak developed the mix so gluten-free guests could enjoy breads and desserts at the restaurant. She knew she was on the right track when she watched a guest who was in tears after being able to eat brioche for the first time in over a decade.

The new product’s branding and packaging design is simple, sophisticated, a little unexpected, and is designed to appeal to gluten-intolerant and gluten-tolerant consumers alike.”

Previous
Next