Designed by Wink | Country: United States

“Our challenge was to create a name, brand identity, packaging system, and collateral for a home and personal care products… soup to nuts. But first we had to find a point of-difference that would distinguish product line among the, literally, hundreds (possibly thousands) of other hand soaps, lotions, and dish detergents that have over saturated the market. The answer… “edition packaging” in which with every reprint of the labels a new pattern set is introduced thereby keeping the offerings fresh for first time and return customers alike. 3 limited edition patterns for 3 products available in 3 distinctive fragrances.”