Designed by: PepsiCo Design & Innovation
Country: United States

Devil’s Weed

Updated on May 27th, 2010  |  
1 Minute Read

Devil’s Weed

Designed by Rockit Science Agency | Country: United States

“The term “Devil’s Weed” was used by the Spanish Inquisition to discourage  the use of tobacco.  Based on this rich history, Rockit Science Agency took an old world approach to the design and development of this new cigar line.

The idea came from brainstorming the idea of what mephistopheles or “the devil” would package a cigar into in order to pursued the consumer to smoke his cigars. We realized he would want it to be subtle and not flashy, therefore the idea behind the look of the brand, using basic materials to create a unique and cohesive brand. Specially designed cedar boxes, handmade in the Dominican Republic, would double as packaging and point of sale display units.

Special cigar bands utilizing authentic gold powder and special printing processes were also used.”

Devil’s Weed

Devil’s Weed

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Designed by: PepsiCo Design & Innovation
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Devil’s Weed

1 Minute Read
devilsweed1

Devil’s Weed

Designed by Rockit Science Agency | Country: United States

“The term “Devil’s Weed” was used by the Spanish Inquisition to discourage  the use of tobacco.  Based on this rich history, Rockit Science Agency took an old world approach to the design and development of this new cigar line.

The idea came from brainstorming the idea of what mephistopheles or “the devil” would package a cigar into in order to pursued the consumer to smoke his cigars. We realized he would want it to be subtle and not flashy, therefore the idea behind the look of the brand, using basic materials to create a unique and cohesive brand. Specially designed cedar boxes, handmade in the Dominican Republic, would double as packaging and point of sale display units.

Special cigar bands utilizing authentic gold powder and special printing processes were also used.”

Devil’s Weed

Devil’s Weed

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