Designed by: PepsiCo Design & Innovation
Country: United States

Digestive Wellness

Updated on April 6th, 2009  |  
1 Minute Read

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Designed by Christian Hanson | Country: Canada | Fonts used: Gotham Rounded, Handsome

Thanks to Canadian designer Christian Hanson for sending us this lovely work he did for Digestive Wellness.

“Digestive Wellness is a complete system of all-natural digestive care products. I designed the identity and package design to differentiate the brand in a crowded retail environment. The aim was to simplify the visual vocabulary to provide clarity and enhance brand recognition. The logo components function as individual signposts -the same principle of reduction and consistancy used in traffic signs- flexible enough to be used across a wide range of dynamic applications. Digestive Wellness is available GNC stores and at Loblaw stores.”

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Digestive Wellness

1 Minute Read
digestive1

digestive1

Designed by Christian Hanson | Country: Canada | Fonts used: Gotham Rounded, Handsome

Thanks to Canadian designer Christian Hanson for sending us this lovely work he did for Digestive Wellness.

“Digestive Wellness is a complete system of all-natural digestive care products. I designed the identity and package design to differentiate the brand in a crowded retail environment. The aim was to simplify the visual vocabulary to provide clarity and enhance brand recognition. The logo components function as individual signposts -the same principle of reduction and consistancy used in traffic signs- flexible enough to be used across a wide range of dynamic applications. Digestive Wellness is available GNC stores and at Loblaw stores.”

digestive2

digestive3

digestive4

digestive5

digestive6

digestive7

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