Designed by: PepsiCo Design & Innovation
Country: United States

Drinks Well Wine

Updated on June 23rd, 2009  |  
1 Minute Read

drinkswell

Designed by Robot-food | Country: United Kingdom

“The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.

The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.

The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.

Robot-food is now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.”

Popular designs

The White Company

Designed by Aloof | Country: United Kingdom “Branding and packaging design by Aloof for a new range of products for The White Company.

Paul Smith x Evian

Designed by Paul Smith | Country: United Kingdom “Following its annual trend in partnerships with Fashion Designers, Evian has linked up with

Designed by: PepsiCo Design & Innovation
Country: United States

Drinks Well Wine

1 Minute Read
drinkswell

drinkswell

Designed by Robot-food | Country: United Kingdom

“The aim was to create a supermarket friendly label to appeal to the mass market. If a large retail channel or wine supplier wants an own brand with a clear message, offering delicious, good value, ready to drink wine, ‘Drinks Well’ is the ideal solution.

The visuals include three very different wines from separate countries and the label descriptions clearly state what the average consumer needs to know. They have uniform characteristics, starting with the grape variety, then a brief summary, followed by the region of origin and wine variety. Lastly is a detailed description that ends with a unique sentence backing up the fact that the wine ‘Drinks Well’.

The range can include as many wines as required and there is clear colour distinction between the reds, the whites, and the rosés.

Robot-food is now targeting ‘Drinks Well’ to wine distributors and supermarkets in the hope that they will want to take the brand on.”

Previous
Next