“In 2006 EAT came back to Pentagram to ask us to undertake an evolution of their brand communication, in order to bring the company’s identity in-line with the way the marketplace had developed since the creation of their brand.

Pentagram produced a communications review, which recommended adding value to the brand by refocusing EAT’s tone of communication, emphasising their existing good business practices and adding a degree of flexibility to the core brand elements in order to keep the EAT identity fresh and vibrant on an ongoing basis.”