Designed by: PepsiCo Design & Innovation
Country: United States

El Desperado

Updated on October 30th, 2012  |  
1 Minute Read

El Desperado

Designed by bmd brands | Country: Australia

“Due to an overly wet summer, vintage 11 (known as the “Vintage from Hell”) saw The Pawn Wine Company sacrifice making their Sangiovese to create El Desperado, a limited edition Rosé style wine. In chess, El Desperado is a doomed pawn determined to give itself up to bring about a stalemate when captured. Setting out to do as much damage as possible the piece is deemed as good as dead.

Reflective of the name and circumstance that brought the wine to life, the label execution needed to be vivacious and ambitious. The use of Lenticular Printing produced an exciting double-image that morphs ‘good’ and ‘evil’ when tilting the bottle. A bold outcome for this brave little winery from the Adelaide Hills. As popularity (and sales) grow, the range has been extended to include a Sauvignon Blanc.”

El Desperado

El Desperado

El Desperado

El Desperado

Popular designs

Big Wheel Deluxe Amber

Designed by Brand&Tonic | Country: Canada “As the popularity of the Amsterdam Brewing Company’s craft-brewed beer has grown, so has the demand

Student Work – Collin Cummings

Designed by Collin Cummings | Country: United States “I fell in love with the idea of repackaging honey because of the timelessness

23 a Day

Designed by Edmundson Martin | Country: United States “Ounce for ounce almonds are one of the most nutrient rich nuts on the

Designed by: PepsiCo Design & Innovation
Country: United States

El Desperado

1 Minute Read
lovely-package-el-desperado-1

El Desperado

Designed by bmd brands | Country: Australia

“Due to an overly wet summer, vintage 11 (known as the “Vintage from Hell”) saw The Pawn Wine Company sacrifice making their Sangiovese to create El Desperado, a limited edition Rosé style wine. In chess, El Desperado is a doomed pawn determined to give itself up to bring about a stalemate when captured. Setting out to do as much damage as possible the piece is deemed as good as dead.

Reflective of the name and circumstance that brought the wine to life, the label execution needed to be vivacious and ambitious. The use of Lenticular Printing produced an exciting double-image that morphs ‘good’ and ‘evil’ when tilting the bottle. A bold outcome for this brave little winery from the Adelaide Hills. As popularity (and sales) grow, the range has been extended to include a Sauvignon Blanc.”

El Desperado

El Desperado

El Desperado

El Desperado

Previous
Next