Designed by: PepsiCo Design & Innovation
Country: United States

Fairmont Hotels & Resorts Tea Packaging

Updated on November 5th, 2010  |  
1 Minute Read

Fairmont Hotels & Resorts Tea Packaging

Designed by Up Inc. | Country: Canada

“Packaging for Fairmont’s signature teas had to communicate the luxury messaging of the brand, as well as the health-promoting ingredients of the teas. Bursts of colour were added to Fairmont’s corporate black to differentiate the flavours and to add an element of cheerfulness. A sparse, illustrated pattern allows for bilingual copy (French and English) and adds welcome texture.”

Fairmont Hotels & Resorts Tea Packaging

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Fairmont Hotels & Resorts Tea Packaging

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FHR_Tea_02

Fairmont Hotels & Resorts Tea Packaging

Designed by Up Inc. | Country: Canada

“Packaging for Fairmont’s signature teas had to communicate the luxury messaging of the brand, as well as the health-promoting ingredients of the teas. Bursts of colour were added to Fairmont’s corporate black to differentiate the flavours and to add an element of cheerfulness. A sparse, illustrated pattern allows for bilingual copy (French and English) and adds welcome texture.”

Fairmont Hotels & Resorts Tea Packaging

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