“We used a simple and understandable design language on textured paper, so you can feel the naturalness as soon as you touch them.”

Among the noticeable features of the packaging design are the use of vibrant colors, quirky typeface and hidden leaves to symbolize its vegan proposition.

London-based branding and packaging design agency Deuce Studio has added fun illustrations along with creating a flavor naming system, which adds an extra level of personality

With OatMade, the centuries-old company, Morning Food, found a way to break away from the confines of the breakfast category to ‘anytime’ food.

“There is a familiar, crave-able, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world,

The idea behind the creation of the brand is to get the best value for money.

"Our aim was to elevate and reinvigorate the vegan experience and remove the perceived blandness from the category,” Lloyd Moffatt, Creative Director at PB Creative

While the new packaging is attractive, it does not deviate from its root—South Island.