Designed by Mountain | Country: The Netherlands
“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.
Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.
Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’
The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”