Designed by: PepsiCo Design & Innovation
Country: United States

Fruene Chocolate

Updated on April 15th, 2015  |  
1 Minute Read

lovely-package-fruene-chocolate-1

Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”

lovely-package-fruene-chocolate-2 lovely-package-fruene-chocolate-4 lovely-package-fruene-chocolate-3 lovely-package-fruene-chocolate-5 lovely-package-fruene-chocolate-6 lovely-package-fruene-chocolate-7

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Designed by: PepsiCo Design & Innovation
Country: United States

Fruene Chocolate

1 Minute Read
lovely-package-fruene-chocolate-1

lovely-package-fruene-chocolate-1

Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”

lovely-package-fruene-chocolate-2 lovely-package-fruene-chocolate-4 lovely-package-fruene-chocolate-3 lovely-package-fruene-chocolate-5 lovely-package-fruene-chocolate-6 lovely-package-fruene-chocolate-7

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