Designed by: PepsiCo Design & Innovation
Country: United States

Fruits & Passion

Updated on June 16th, 2012  |  
1 Minute Read

Fruits & Passion

Designed by lg2boutique | Country: Canada

“Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.

Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design.”

Fruits & Passion

Fruits & Passion

 

Fruits & Passion

Fruits & Passion

 

 

Fruits & Passion

Fruits & Passion

Fruits & Passion

Fruits & Passion

Fruits & Passion

Fruits & Passion

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Designed by: PepsiCo Design & Innovation
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Fruits & Passion

1 Minute Read
lovely-package-fruits-and-passion1

Fruits & Passion

Designed by lg2boutique | Country: Canada

“Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.

Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design.”

Fruits & Passion

Fruits & Passion

 

Fruits & Passion

Fruits & Passion

 

 

Fruits & Passion

Fruits & Passion

Fruits & Passion

Fruits & Passion

Fruits & Passion

Fruits & Passion

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