Designed by: PepsiCo Design & Innovation
Country: United States

Fyne Ales

Updated on December 7th, 2012  |  
1 Minute Read

Fyne Ales

Designed by Matt Burns | Country: Australia

“The brief was to produce 2 pieces of packaging for a Limited Edition 750mL bottle range for Scottish craft brewery Fyne Ales.

The beers themselves were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture these emotions within the design and allow the bottles to become apart of the drinking experience. By creating a sense of the night I thought this immediately set the tone for the product,  but yet excitement and energy was critical to reflect the occasion accurately, as well as the modern, innovative beer itself. This was achieved by applying streaks of electric colour in the texture, as well as the use of a metallic stock that elegantly captures an warm amber light in an ambient room.

The 2 products, Sublime Stout and Superior IPA, are available at the brewery and through specialist  beer stores within the UK.”

Fyne Ales

Fyne Ales

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Fyne Ales

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lovely-package-fyne-ales-1

Fyne Ales

Designed by Matt Burns | Country: Australia

“The brief was to produce 2 pieces of packaging for a Limited Edition 750mL bottle range for Scottish craft brewery Fyne Ales.

The beers themselves were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture these emotions within the design and allow the bottles to become apart of the drinking experience. By creating a sense of the night I thought this immediately set the tone for the product,  but yet excitement and energy was critical to reflect the occasion accurately, as well as the modern, innovative beer itself. This was achieved by applying streaks of electric colour in the texture, as well as the use of a metallic stock that elegantly captures an warm amber light in an ambient room.

The 2 products, Sublime Stout and Superior IPA, are available at the brewery and through specialist  beer stores within the UK.”

Fyne Ales

Fyne Ales

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