From designing brand identity to packaging designs, the Fortaleza-based design agency, Studio Cadmus, has created some of the best artworks for its clients in South America. The latest from the design studio is the creation of the brand identity and packaging design of Galleta, a brand known for creating healthy cookies.
The brand owner of Galleta approached Studio Camus to create a “friendly, fun, clean, and modern” brand identity and packaging design.
The design studio mentions:
“His goal was to have a striking and prominent look on supermarket shelves. The goal has always been to use vibrant and eye-catching colors, essentially highlighting the product, and a clear hierarchy of basic information along with a minimalist packaging that highlights logo, flavors and descriptive stamps.”
While the real challenge was to create a unique brand personality to cater to its international customers, the branding agency successfully designed an attractive brand identity and packaging.
“Create a new package of healthier cookies that could change the perception of consumers in the national and international segment, since Galleta also intends to operate in other markets, especially Latin.”