Gatorade is known for creating unique and interesting packaging designs. The energy drink company has always developed new ways to connect with consumers through its unique packaging label.
Gatorade recently partnered with impacX to create new Gx bottles made using the latest technologies.
An article published on the official BusinessWire mentions the following:
“We’re excited to partner with an international brand such as Gatorade,” said Yoav Hoshen, co-founder and senior vice president of impacX. “At impacX, we empower consumers through our digital and personalized solutions to help them track their own hydration and wellness needs. We strive to be leaders of the smart hydration space and are dedicated to technology that brings a robust and well-rounded product for our customers and partners.”
While Gatorade has created various attractive packaging designs in the past, we will explore the G-shaped bottle created by Cadú Gomes.
Gatorade partnered with Cadú Gomes, a UK-based designer, to create packaging designs to take the energy drink brand to a new level. One of the highlights of the packaging design is its shape. While the packaging is simple, the shape of the bottle takes the cake. The bottle is shaped using the first letter of the brand—“G.”
The packaging is simple, attractive, and relevant—a fantastic combination. Simplicity in packaging is the key when you want to attract customers and effectively communicate what a brand is all about. The G shape of the bottle has a high level of shelf value. Customers can spot the bottle from meters away in a store.