Designed by: PepsiCo Design & Innovation
Country: United States

Goya

Updated on April 6th, 2009  |  
1 Minute Read

goya

Designed by Jimmy Stones | Country: United States

Thanks to Portfolio Center grad Jimmy Stones for sending in his project for the redesign of Goya Packaging.

“For a class assignment, I decided to relaunch a large Hispanic brand (Goya) as the premiere fun food for college students. My solution was to use humor and simple hand drawn characters to communicate the fun fiesta spirit that is in every Goya product.  In addition, product titles became more relaxed and fun like “Mexi-Rice”. Finally, the package sizes were enlarged and changed to different colors to create a more festive mood on the shelf.  The tagline – “The Fun Food Series” tied all the products together.”

Popular designs

Mayaland Coffee

Designed by Renato Barrios | Country: Guatemala “Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea

Hint Mint

Designed by James Jean | Country: United States “It’s been a year in the making, and now these limited edition tins from

Deschutes Beer

Designed by Adam Haynes | Country: United States Beautiful labels for Deschutes Beer from Oregon based illustrator Adam Haynes. Be sure to

Designed by: PepsiCo Design & Innovation
Country: United States

Goya

1 Minute Read
goya

goya

Designed by Jimmy Stones | Country: United States

Thanks to Portfolio Center grad Jimmy Stones for sending in his project for the redesign of Goya Packaging.

“For a class assignment, I decided to relaunch a large Hispanic brand (Goya) as the premiere fun food for college students. My solution was to use humor and simple hand drawn characters to communicate the fun fiesta spirit that is in every Goya product.  In addition, product titles became more relaxed and fun like “Mexi-Rice”. Finally, the package sizes were enlarged and changed to different colors to create a more festive mood on the shelf.  The tagline – “The Fun Food Series” tied all the products together.”

Previous
Next