Designed by Jimmy Stones | Country: United States

Thanks to Portfolio Center grad Jimmy Stones for sending in his project for the redesign of Goya Packaging.

“For a class assignment, I decided to relaunch a large Hispanic brand (Goya) as the premiere fun food for college students. My solution was to use humor and simple hand drawn characters to communicate the fun fiesta spirit that is in every Goya product.  In addition, product titles became more relaxed and fun like “Mexi-Rice”. Finally, the package sizes were enlarged and changed to different colors to create a more festive mood on the shelf.  The tagline – “The Fun Food Series” tied all the products together.”