Green Love is an eco-friendly brand that manufactures home cleaning products made from natural ingredients. Green Love products are safe to use daily to clean and maintain the hygiene of the house.
The brand wanted to reflect the benefits of using an eco-brand through its packaging design.
“It was necessary to find insights to create an emotional connection with the consumer, reflect the attributes and advantages of an eco-brand in the design, increase brand awareness in the federal marketplace and the attractiveness of products for consumers, show an eco-friendly approach to product creation, a careful attitude to the planet and all the functional and ideological advantages of the brand.”
Green Love combined forces with Depot Branding Agency, a Moscow-based design house, to create packaging designs that would reflect the naturalness of the products. The branding agency did thorough research and found that people were more interested in buying eco-friendly products but did not have the time to read the packaging label. Taking clues from their research, Depot Branding Agency created packaging designs that would communicate Green Love’s eco-friendly attributes.
“Therefore, it was decided to make a completely green package, with a great logo occupying most of the front space of the package. The logo’s lettering is inspired by the delicate interweaving of leaves and the gentle curves of branches, showing delicacy and care.
The dominant green color symbolizes natural strength, reminding of pleasant sunny meadows and endless fields.
The design is simple and at the same time inspiring, encouraging you to love yourself, the people around you and the planet.”