Designed by: PepsiCo Design & Innovation
Country: United States

Gum On

Updated on October 7th, 2014  |  
1 Minute Read

lovely-package-gum-on-1

Designed by mousegraphics | Country: Greece

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth. 

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

lovely-package-gum-on-2 lovely-package-gum-on-3 lovely-package-gum-on-4

Popular designs

Karpati DITO Nail Lacquer

Designed by Eva Karpati | Country: Australia Clever bottle design nestles between the fingers so one can paint their nails practically anywhere.

Curious Potion Packaging Design

Four Pillars combined their efforts with Creative Platform, a Sydney-based branding agency, to highlight the brand’s “quality, care, and honesty.” The branding agency created simple packaging illustrations that highlight the core personality of the brand.

Designed by: PepsiCo Design & Innovation
Country: United States

Gum On

1 Minute Read
lovely-package-gum-on-1

lovely-package-gum-on-1

Designed by mousegraphics | Country: Greece

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth. 

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

lovely-package-gum-on-2 lovely-package-gum-on-3 lovely-package-gum-on-4

Previous
Next