Designed by Design Bridge | Country: United Kingdom

“Hamilton and Hare was launched in London in 2012. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that. With a focus on quality and fit, their aim is to give underwear the respect it deserves.

Design Bridge’s refresh of the Hamilton and Hare brand aims to reflect the new “ready for everything” positioning and bring to life the brand’s boxing inspiration. The work addresses key aspects including branding, visual equities, design and packaging and key visual campaigns for communications.”