Designed by: Hedayat Hadavi | Country: Iran

When you think about how stiff competition has become in the last decade or so, you can’t help but get overwhelmed. However, agencies and brands that uniquely communicate their ideas still have a chance to set themselves apart from the crowd. The packaging design of Pano Olive Oil is a prime example of what thinking outside the box can help you achieve.

Hedayat Hadavi mentions:

“…Cretan olive oil has been known for thousands of years as the best olive oil and, according to the locals, the oldest standing olive tree in the world 5000 Olive trees are sacred throughout Crete and Greece for years and are often depicted in palace paintings and wall paintings, on pottery, even on tablets, so I used the world’s oldest olive tree in the design of this product.”

The packaging

The packaging design created by Hedayat Hadavi is simple but packs a powerful punch. The life-giving tree inside the triangle is symbolic of life, water and harmony.

“The center of the design with the symbol of 3 triangles that surround the tree (the triangle is the winner. The triangle is a symbol of water, life and inspires the history of countless religions around the world. It is a symbol of the three periods of life: birth, growth and death. Hence the symbol It is also the upward course of evolution) and I have tried to avoid the crowded space and design a quiet design with its main concept that is clear and expressive for the customers and they have an easy choice.”