Designed by Koeweiden Postma | Country: The Netherlands

“Photography is something you do for the pleasure of it, which is why pleasure and creativity formed the starting point for the design of HEMA’s new line in photography.

This line consists of dozens of different products in a wide variety of packaging types. The striking design has ensured that, despite all these differences, the line as a whole remains highly visible in the stores. At the same time, variations in the shape and colour ensure that the various product groups in the line are clearly distinguishable from each other.”