Designed by: PepsiCo Design & Innovation
Country: United States

Honey Hunter

Updated on December 6th, 2012  |  
1 Minute Read

Honey Hunter

Designed by Fresh Chicken | Country: Russia

“Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh chicken agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a “bad” bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they’re waiting for something fresh. Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!”

Honey Hunter

Honey Hunter

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Honey Hunter

1 Minute Read
lovely-package-honey-hunter-1

Honey Hunter

Designed by Fresh Chicken | Country: Russia

“Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh chicken agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a “bad” bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they’re waiting for something fresh. Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!”

Honey Hunter

Honey Hunter

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