Designed by: PepsiCo Design & Innovation
Country: United States

Honeydrop

Updated on May 23rd, 2011  |  
1 Minute Read

Honeydrop

Designed by Monday Collective | Country: United States

“After two years on the market, Honeydrop realized it needed to simplify its messages. Its central brand concept – the only ready to drink brewed tea and juice sweetened solely with real honey – needed to be expressed in a way that connects with the natural beverage consumer, while differentiating within an overcrowded and fast growing natural beverage category. A new custom designed glass bottle gives Honeydrop a more natural and premium feel; a clear label allows for product transparency; a bee icon redesigned to have more character and look like real honey; a simple system for range differentiation; and new copy including “from the bee to the bottle”. All of which sends a clear, unified message that Honeydrop is made with real honey.”

Honeydrop

Popular designs

Aqua Monaco

Designed by Schmidt/Thurner/von Keisenberg | Country: Germany Natural Mineral Water Aqua Monaco is not only of special origin but also shows a challenging branding.

Coarse False Friends

Designed by coarse | Country: Hong Kong “coarse unveils their long anticipated ‘false friends’ series, a set of two original vinyl statues.

Stone Creek Coffee Packaging Design By LP/ws

One of the hallmarks of the packaging design is the geometrical shapes that look like everyday objects. From simple color schemes to fonts: the packaging design appears relevant and uncomplicated.

Designed by: PepsiCo Design & Innovation
Country: United States

Honeydrop

1 Minute Read
lovely-package-honey-drop1

Honeydrop

Designed by Monday Collective | Country: United States

“After two years on the market, Honeydrop realized it needed to simplify its messages. Its central brand concept – the only ready to drink brewed tea and juice sweetened solely with real honey – needed to be expressed in a way that connects with the natural beverage consumer, while differentiating within an overcrowded and fast growing natural beverage category. A new custom designed glass bottle gives Honeydrop a more natural and premium feel; a clear label allows for product transparency; a bee icon redesigned to have more character and look like real honey; a simple system for range differentiation; and new copy including “from the bee to the bottle”. All of which sends a clear, unified message that Honeydrop is made with real honey.”

Honeydrop

Previous
Next