Designed by: PepsiCo Design & Innovation
Country: United States

ico design Self Promotion Christmas 2008

Updated on December 26th, 2009  |  
1 Minute Read

ico1

Designed by ico design | Country: United Kingdom

“At Christmas we always look to enlarge on the idea of a simple card. Christmas is a time for fun and we take the opportunity to explore the more eccentric side to our creativity. 2008 was no exception and we embarked on devising our own festive product – the now famous ico turkey apron.

For the chef who wants to make a standout sartorial statement, bright pink is hard to beat. Lovingly produced and hand packed by a dedicated team of seamstresses, ironers, folders and packers in the ico factory. This limited edition item of practical Christmas apparel puts novelty socks and sweaters to shame. The perfect compliment for a festive feast.

But the secret is in the packaging. The pink aprons were ingeniously folded origami-style to imitate a plump turkey breast and then vacuum sealed in plastic meat packets. At a glance the resulting item wouldn’t have looked out of place in a cold counter at your local supermarket. In fact, to prove their authentic appearance, we took a fresh batch down to Smithfield meat market one cold December morning to see our turkeys in context, annoying several busy butchers in the process.”

ico2

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Designed by: PepsiCo Design & Innovation
Country: United States

ico design Self Promotion Christmas 2008

1 Minute Read
ico1

ico1

Designed by ico design | Country: United Kingdom

“At Christmas we always look to enlarge on the idea of a simple card. Christmas is a time for fun and we take the opportunity to explore the more eccentric side to our creativity. 2008 was no exception and we embarked on devising our own festive product – the now famous ico turkey apron.

For the chef who wants to make a standout sartorial statement, bright pink is hard to beat. Lovingly produced and hand packed by a dedicated team of seamstresses, ironers, folders and packers in the ico factory. This limited edition item of practical Christmas apparel puts novelty socks and sweaters to shame. The perfect compliment for a festive feast.

But the secret is in the packaging. The pink aprons were ingeniously folded origami-style to imitate a plump turkey breast and then vacuum sealed in plastic meat packets. At a glance the resulting item wouldn’t have looked out of place in a cold counter at your local supermarket. In fact, to prove their authentic appearance, we took a fresh batch down to Smithfield meat market one cold December morning to see our turkeys in context, annoying several busy butchers in the process.”

ico2

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