Designed by: PepsiCo Design & Innovation
Country: United States

Jacob’s Creek

Updated on November 27th, 2010  |  
1 Minute Read

Jacob's Creek

Designed by Mash | Country: Australia

“Jacobs Creek, a major player in the world of wine. A highly successful volume brand that wanted to expand it’s repertoire and make sure the fringes of their target market were being catered for. Market research uncovered the opportunity to provide a new wine for the sweet wine drinker (a predominantly over 27’s female  market). Mash was approached to design the packaging for 2 Moscato’s, a white and a rosé. While the Jacob’s Creek branding remains, a new direction for packaging was created. A link is made to the brand heritage, while the abstract pattern with silver foiling adds a new dimension to the Jacob’s Creek brand.”

Jacob's Creek

Popular designs

Naughty But Rice

Designed by Robot Food | Country: United Kingdom “Rice pudding is rising in popularity, and to coincide with the trend, The Hain

Progresso

Designed by Hornall Anderson | Country: United States “Progresso believes that real, quality food makes life better. But, how does a brand

Azita’s Dry Rub

Designed by Michael Freimuth | Country: United States Michael Freimuth continues his amazing work for Azita’s, this time for their limited edition

Designed by: PepsiCo Design & Innovation
Country: United States

Jacob’s Creek

1 Minute Read
jacobs1

Jacob's Creek

Designed by Mash | Country: Australia

“Jacobs Creek, a major player in the world of wine. A highly successful volume brand that wanted to expand it’s repertoire and make sure the fringes of their target market were being catered for. Market research uncovered the opportunity to provide a new wine for the sweet wine drinker (a predominantly over 27’s female  market). Mash was approached to design the packaging for 2 Moscato’s, a white and a rosé. While the Jacob’s Creek branding remains, a new direction for packaging was created. A link is made to the brand heritage, while the abstract pattern with silver foiling adds a new dimension to the Jacob’s Creek brand.”

Jacob's Creek

Previous
Next