“We encounter dirt every day, as well as run-of-the-mill designs for cleaning products. Cleaning liquids off the shelves come in packaging that are either too gaudy or boring. Until now. There is a sizeable number of consumers who appreciate products that have differentiation and are aesthetically pleasing to the eye. After all, what we buy reflects, in many ways, who we are.

We face different cleaning challenges every day. These situations are reflected in the packaging designs where you see the toughest of stains. But what makes it easy on the eye is an aesthetically-pleasing refill Kinetic specially designed, manufactured and packaged to allow discerning consumers to fill with a detergent of their choice.”