Connecticut-based award-winning artisan gourmet food producer, The Gracious Gourmet, approached Iskelet Design Works to create attractive packaging designs and effective rebranding strategies to take their brands to new heights.
The design agency mentions:
“The Gracious Gourmet came to us skeptic about changing their brand identity, which they have made when they first started out. We told them about how the process is and why a brand new visual identity can help them reach a wider audience, also keeps them updated with the current visual trends.”
Inspired by handwritten recipes, Iskelet reimagined the branding and packaging in children story-like illustrations.
“The idea for the alternatives came from the root story of the brand, a personal story of a passion for good food being born. Handwritten recipes were a huge inspiration for this packaging as well as our focus on the products itself; the textures, colors, shapes and ingredients of each and every one of them. We provided this with couple of alternatives with cut-out product windows on labels, old children story-like supportive illustrations, and bold vibrant shapes.”