Designed by: PepsiCo Design & Innovation
Country: United States

Lace Queen

Updated on December 25th, 2008  |  
1 Minute Read

Lace Queen

“People often cover something they cherish with beautiful lace to protect it without obscuring it. With this thought in mind, the objective was to apply the look of lace to tissue box packaging and create a sense of quality and luxury. By creating a tissue box designed to look as if it has real lace covering, we introduced a fresh, new look that consumers had never seen before, successfully attracting attention and capturing their interest.”

Designed by BAU Advertising Office.

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Lace Queen

1 Minute Read
lacequeen

Lace Queen

“People often cover something they cherish with beautiful lace to protect it without obscuring it. With this thought in mind, the objective was to apply the look of lace to tissue box packaging and create a sense of quality and luxury. By creating a tissue box designed to look as if it has real lace covering, we introduced a fresh, new look that consumers had never seen before, successfully attracting attention and capturing their interest.”

Designed by BAU Advertising Office.

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