Designed by: PepsiCo Design & Innovation
Country: United States

Let Me Be

Updated on November 3rd, 2011  |  
1 Minute Read

Let Me Be

Designed by Bob Helsinki | Country: Finland

“Premium hair care range by Bob Helsinki for Miraculos.

We wanted our new premium line to be something different: personal, sympathetic and organic. We wanted to give the products depth, personality and own voice – also in the name. The decision was to speak to the user through the package itself. To literally open a conversation: ask gently for a permission to enter the user’s world. This combined with a unique matte feel of the bottle, the translucent surface and the creamy colour of the liquids made the products both luxurious and easily accessible.”

Let Me Be

Let Me Be

Let Me Be

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Let Me Be

1 Minute Read
lovely-package-let-me-be1

Let Me Be

Designed by Bob Helsinki | Country: Finland

“Premium hair care range by Bob Helsinki for Miraculos.

We wanted our new premium line to be something different: personal, sympathetic and organic. We wanted to give the products depth, personality and own voice – also in the name. The decision was to speak to the user through the package itself. To literally open a conversation: ask gently for a permission to enter the user’s world. This combined with a unique matte feel of the bottle, the translucent surface and the creamy colour of the liquids made the products both luxurious and easily accessible.”

Let Me Be

Let Me Be

Let Me Be

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