Designed by: PepsiCo Design & Innovation
Country: United States

Level Ground Trading

Updated on July 16th, 2010  |  
1 Minute Read

Level Ground Trading

Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”

Level Ground Trading

Level Ground Trading

Level Ground Trading

Level Ground Trading

Popular designs

La Vittoria

Designed by lg2boutique | Country: Canada “For its 2013 edition, La Vittoria partnered with Cuisines collectives Hochelage-Maisonneuve and Montérégie, two organizations that promote food

Designed by: PepsiCo Design & Innovation
Country: United States

Level Ground Trading

1 Minute Read
LGBagFRONTLP

Level Ground Trading

Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”

Level Ground Trading

Level Ground Trading

Level Ground Trading

Level Ground Trading

Previous
Next