Designed by: PepsiCo Design & Innovation
Country: United States

Levi’s Basics

Updated on April 1st, 2015  |  
1 Minute Read

lovely-package-levis-basics-1

Designed by Mad Projects | Country: Unites States

“To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves.

The 200 series box is designed as a working match strike.

The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh.

And the 400 series is made of authentic wood paneling.”

lovely-package-levis-basics-2 lovely-package-levis-basics-3 lovely-package-levis-basics-4 lovely-package-levis-basics-5 lovely-package-levis-basics-6 lovely-package-levis-basics-7 lovely-package-levis-basics-8

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Designed by: PepsiCo Design & Innovation
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Levi’s Basics

1 Minute Read
lovely-package-levis-basics-1

lovely-package-levis-basics-1

Designed by Mad Projects | Country: Unites States

“To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves.

The 200 series box is designed as a working match strike.

The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh.

And the 400 series is made of authentic wood paneling.”

lovely-package-levis-basics-2 lovely-package-levis-basics-3 lovely-package-levis-basics-4 lovely-package-levis-basics-5 lovely-package-levis-basics-6 lovely-package-levis-basics-7 lovely-package-levis-basics-8

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