Mikey Hart, Creative Director at Hulsbosch said, “This project was a welcome return to a partnership with Kimberly-Clark, which has come full circle. In 1995 Hulsbosch designed the original pack designs for Kleenex’s Wellbeing range, then called Kleenex ExtraCare. Today, consumers are working from home more or simply staying at home more and are looking for a little luxury that helps style their home and can elevate their living spaces. We have reimagined the Kleenex range to enhance preference and engagement as a desirable domestic item.”

Duru partnered with Keyifli Fikirler, an Istanbul-based packaging agency, to create label designs that would highlight the organic nature of the product. The agency designed different packaging illustrations for the ten variants of the product.