Designed by: PepsiCo Design & Innovation
Country: United States

Marz

Updated on June 2nd, 2015  |  
1 Minute Read

lovely-package-marz-beer-1

Designed by Franklyn | Country: United States

“Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew. Each beer label is incredibly different, each collaboration unique and bizarre. Since our brand identity and packaging needs to accommodate so much weirdness, it’s always changing: Imagine if the Coke logo dropped out of school, traveled around, snorted things, experimented, then got its shit together and slapped itself on a beer. We’re a challenger who’s still rough around the edges, and we try our best not to be boring or expected. Since that would be boring. Out of the bajillion (seriously, count them) craft breweries we see out there, no one is taking big risks with their beer or their brands. We’re doing that with Marz, and we’re excited to share our beautiful mess.”

lovely-package-marz-beer-2 lovely-package-marz-beer-6 lovely-package-marz-beer-7 lovely-package-marz-beer-8 lovely-package-marz-beer-9 lovely-package-marz-beer-10 lovely-package-marz-beer-11 lovely-package-marz-beer-4 lovely-package-marz-beer-5 lovely-package-marz-beer-3 lovely-package-marz-beer-12 lovely-package-marz-beer-13 lovely-package-marz-beer-14 lovely-package-marz-beer-15 lovely-package-marz-beer-16

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Designed by: PepsiCo Design & Innovation
Country: United States

Marz

1 Minute Read
lovely-package-marz-beer-1

lovely-package-marz-beer-1

Designed by Franklyn | Country: United States

“Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew. Each beer label is incredibly different, each collaboration unique and bizarre. Since our brand identity and packaging needs to accommodate so much weirdness, it’s always changing: Imagine if the Coke logo dropped out of school, traveled around, snorted things, experimented, then got its shit together and slapped itself on a beer. We’re a challenger who’s still rough around the edges, and we try our best not to be boring or expected. Since that would be boring. Out of the bajillion (seriously, count them) craft breweries we see out there, no one is taking big risks with their beer or their brands. We’re doing that with Marz, and we’re excited to share our beautiful mess.”

lovely-package-marz-beer-2 lovely-package-marz-beer-6 lovely-package-marz-beer-7 lovely-package-marz-beer-8 lovely-package-marz-beer-9 lovely-package-marz-beer-10 lovely-package-marz-beer-11 lovely-package-marz-beer-4 lovely-package-marz-beer-5 lovely-package-marz-beer-3 lovely-package-marz-beer-12 lovely-package-marz-beer-13 lovely-package-marz-beer-14 lovely-package-marz-beer-15 lovely-package-marz-beer-16

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