Designed by: PepsiCo Design & Innovation
Country: United States

McCafé

Updated on September 29th, 2010  |  
1 Minute Read

McCafé Packaging

Designed by There | Country: Australia

“After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.”

McCafé Packaging

McCafé Packaging

McCafé Packaging

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Designed by: PepsiCo Design & Innovation
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McCafé

1 Minute Read
mccafe92

McCafé Packaging

Designed by There | Country: Australia

“After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.”

McCafé Packaging

McCafé Packaging

McCafé Packaging

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