Designed by: PepsiCo Design & Innovation
Country: United States

Midnight Moonshine

Updated on January 24th, 2011  |  
1 Minute Read

Midnight Moonshine

Designed by Shane Cranford | Country: United States

“Few family recipes carry a jail sentence, but for the Johnson family it was a way of life; with the law on his heels, Junior ran the finest moonshine to the dry rural south. Junior Johnson’s family recipe is a triple distilled, lower proof and a legal version than the original. As smooth as premium vodka, it’s grain neutral and virtually odorless. Drawing inspiration from the design of Johnson’s cars, used for running in the 1930s and ’40s the packaging was kept simple and bold.”

Midnight Moonshine

Midnight Moonshine

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Designed by: PepsiCo Design & Innovation
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Midnight Moonshine

1 Minute Read
midnight1

Midnight Moonshine

Designed by Shane Cranford | Country: United States

“Few family recipes carry a jail sentence, but for the Johnson family it was a way of life; with the law on his heels, Junior ran the finest moonshine to the dry rural south. Junior Johnson’s family recipe is a triple distilled, lower proof and a legal version than the original. As smooth as premium vodka, it’s grain neutral and virtually odorless. Drawing inspiration from the design of Johnson’s cars, used for running in the 1930s and ’40s the packaging was kept simple and bold.”

Midnight Moonshine

Midnight Moonshine

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