Designed by: PepsiCo Design & Innovation
Country: United States

Mini Giants

Updated on January 6th, 2010  |  
1 Minute Read

minigiants1

Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”

minigiants2

Popular designs

Effen Vodka

Designed by Cahan & Associates & Arlo™ | Country: United States

Johan & Nyström

Designed by Summer | Country: Sweden “Swedish coffee company Johan & Nyström slow roasts coffee in small batches on two roasting machines

Boris Vodka

Designed by lg2boutique | Country: Canada “lg2boutique pulls off a coup for the new Boris Vodka. Boris once again expanded its family of products

Designed by: PepsiCo Design & Innovation
Country: United States

Mini Giants

1 Minute Read
minigiants1

minigiants1

Designed by Camilla Lilliesköld Design & Art Direction | Country: United Kingdom

“CLD&AD were brought in to help with the autumn 2009 launch of Mini Giants, a new on-line premium children’s brand. Camilla suggested creating the “Mini Giants” as actual characters inhabiting the Mini Giants world, to give the brand the quirky identity the brief required. After commissioning a five way pitch, illustrator Nila Aye was briefed to interpret the world of the Mini Giants and to create the Mini Giants characters themselves. The team then went on to design all of the branding, the website, and the packaging for this high-end brand. For the packaging, CLD&AD suggested the use of the Mini Giants characters as stickers, in order to create a cost effective, fun and surprising offer, which would be different every time.”

minigiants2

Previous
Next